What is negative SEO?
First, let’s take a second to define negative SEO. Negative SEO is the act of performing some action that organic search ranking harms competition. There are many ways negative SEO can be done. Someone could hack a website and mow the HTML with hyperlinks or inject malware. Even making multiple duplicate a website or steal the contents of a web page can result in diminished even copies ranking of that site, which could be seen as a method of negative SEO. Anything that hurts ranking websites, which is done intentionally, may fall into this category.
For the aim of this article, we are simply speaking about somebody (generally a competitor or black hat SEO corporation) to make low quality links pointing to the website you are trying to be penalized.
How Can You Discover Out If You Have Negative SEO From Links?
The first step to locate out if you are the goal of negative SEO links is reviewing your backlink profile. In most cases, it is a fine idea to do this once a week or once a month depending on how concerned you are & how fierce and competitive your business is.
You can watch the links to your website report in Google Webmaster Tools to obtain a good high-level view of the links Google is watching & utilized as indicators of authority in the review of your site.
There are as well other great tools out there such as Majestic SEO, & Ahrefs OpenSite Explorer, which can often be extra inbound links that are not listed in the report of Google Webmaster Tools.
We know you can get a manual action for links that are not listed in Google Webmaster Tools, so it is a fine idea to obtain as much information as possible.
When you review these links, keep an eye out for the following:
1) A big number of new links that is unusual of the website
2) Links with precise anchor text for competitive keywords
3) Links from low excellence domains
4) Links from low quality blogs that could be in blog networks
5) Anything that looks suspicious
What Do You Do If You Find Bad Links From Negative SEO?
This is the million-dollar question.
What do you do if you end up being a goal of negative SEO?
The finest thing that you can do is really reach out to each of these websites & ask them to take the links down. Ensure you keep a record of your efforts to contact webmasters. This can be a time-consuming procedure; however Google desires to see that you are making the attempt to keep your backlink profile clean. This is particularly vital if a manual action has been taken against your website & you require submitting a reconsideration request.
There are lots of tools online that can assist you do this more successfully. I have utilized rmoov with good achievement.
Disavow The Links
For any links that you can’t obtain removed, disavow the links utilizing the Google Disavow Tool & the Bing Disavow Tool. By doing this, you are asking Google & Bing not to take the links into account when assessing your website.
According to the google:
If you have done as much work as you can to eliminate spammy or low-quality links from the web, & are not capable to make more development on getting the links taken down, you can disavow the remaining links. In other words, you can request Google not to get certain links into account when assessing your website.
Ask The Website How The Links Were Produced
If this is a recurring theme, & bad links still appear, is not a bad idea to ask the web page including the links wrong how they were produced. If you give an answer, this can give you more information on the situation, you can tell Google or used to make a cease & desist order against the author.
Tell The Search Engines About It
Google & Bing do not currently present a method to report negative specifically SEO. But, negative SEO not fall into the category of web spam & search engines permit users to report this. To report spam Google website, use the form below. To report spam web in Bing, use this.
Google as well has a form that permits you to report paid links. But, not all links are made to the negative SEO get paid, however technically could use this form to report low quality websites that are buying links & therefore made against negative SEO.
Google’s Current Stance On Negative SEO
Google is always seeking for ways to deal with spam more efficiently, and this includes negative SEO methods. Although they are all fully resolved, but, know that they are conscious of the difficulty and actively seek ways to deal with it.
Google works firm to prevent other webmasters from being capable to harm your ranking or have your website removed from our index. If you we are concerned about another website linking to yours, we recommend contacting the webmaster of the website in question.